Tag: WPP
Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins
WPP chief executive (CEO) Cindy Rose has unveiled a $676 million (£500 million) annual cost-cutting plan to get the...
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
The numbers–8.1% – revenue decline for 2025, down 3.6% on a like-for-like basis to $18.3 billion (£13.6 billion)–10.4% – decline...
Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The world’s largest holding companies are pulling back from one of The Trade Desk’s most closely-watched, and arguably important,...
WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide
WPP is consolidating its global production talent and operations under a new entity called WPP Production, the holding company...
WPP Media Snags SC Johnson’s North America Account
SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media...
WPP Media Appoints Angela Steele as US Chief Client Officer
The media arm of British advertising behemoth WPP has appointed Angela Steele as its U.S. chief client officer, a...