Tag: Repositions

‘Sholay’ Studio Sippy Films Repositions as Character IP Company

Sippy Films, the Indian production house behind cultural touchstone “Sholay,” is restructuring as a character IP-led studio with backing...

Puma Repositions Suede for Gen Z at Paris Fashion Week Activation

PARIS — As Puma faces renewed speculation over a possible sale of the stake held by Artémis, the German...