Tag: measurement

NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership

On Thursday, NBCUniversal and HyphaMetrics announced a new partnership to provide NBCU with next-gen data measurement capabilities. Using HyphaMetrics’ UNIeVista Panel,...

MEDIA Carbon Calculator, aimed at standardising production footprint measurement, launched at the EFM

13/02/2026 - BERLINALE 2026: For the first time, European producers have access to a single, EU-backed tool to calculate...