Tag: McDonalds

McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe

McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not...

The McDonald’s CEO Can’t Seem to Stomach His Own Burger

It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try...

6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash

Now that we’ve (mostly) moved on from the Super Bowl, love is in the air among brands. Some, like JCPenney...