Tag: McDonalds
McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe
McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not...
The McDonald’s CEO Can’t Seem to Stomach His Own Burger
It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try...
6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash
Now that we’ve (mostly) moved on from the Super Bowl, love is in the air among brands. Some, like JCPenney...
