Tag: Fronting

Gavin Casalegno Is Fronting Viktor & Rolf’s Spicebomb Scent

PARIS – Gavin Casalegno is the new VIP ambassador for Viktor & Rolf’s Spicebomb men’s scent.The actor’s breakout role...

Yo-Yo Ma on Keeping Fit at 70, and Fronting Lululemon’s ‘Be Spring’ Campaign

LONDON — Lululemon is further tapping into the Chinese market’s unique take on well-being and cultural sensibility by pairing...