Tag: CMOs

CMOs Are More Focused On Growing Revenue Than Brand Awareness

These overwhelmingly high recognition rates didn’t happen by accident. It took decades of brand building to cement these companies’...

AI Is Giving CMOs Their Power Back With Sumit Virmani of Infosys

More than ever before, CMOs belong in the C-suite. Sumit Virmani, CMO of Infosys, has a strong case to...

At Davos, Trust Is a Performance Metric and CMOs Are the Owners

You’d be forgiven for mistaking The Promenade in Davos, Switzerland for Fifth Avenue at Christmastime.Along the Promenade — a...

10 CMOs Set To Make Waves in 2026

2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on...