Tag: Brand
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly...
Acing Brand Experience With Mammut CMO Nic Brandenberger
In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of...
Base Design builds a brand that breathes for Brussels’ vast new cultural centre, Kanal
When Brussels' former Citroën garage reopens in...
Chanel Names Thai Star Gemini Norawit as New Brand Ambassador
GEMINI RISING: Chanel has named Thai actor and singer Norawit “Gemini” Titicharoenrak as brand ambassador, as it continues to...
Why this new ice-cream brand only makes sense after dark
There's a particular kind of brief that...
John Elliott Brand Reportedly Sold to Centric, Kith Cofounder Sam Ben-Avraham
John Elliott is about to get a new lease on life.The Los Angeles-based brand has quietly changed hands, according...
If That Spider-Man Tombstone Rumor Is True, Then I Know Where He Should Appear After Brand New Day
Spider-Man: Brand New Day swings onto the 2026 movies schedule this July. Along with bringing back Michael Mando’s Mac...
Are brand collaborations reaching a saturation point? What ‘Wuthering Heights’ reveals
It can feel like every cultural moment...
Marian Lee of Netflix on Culture-Led Brand Growth
This week on Adspeak by ADWEEK, host Rebecca Stewart speaks with Netflix CMO Marian Lee about building culture-first marketing...
CMOs Are More Focused On Growing Revenue Than Brand Awareness
These overwhelmingly high recognition rates didn’t happen by accident. It took decades of brand building to cement these companies’...