The McDonald’s CEO Can’t Seem to Stomach His Own Burger
It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the company’s new flagship burger,...
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
With about 100 days until the World Cup, Telemundo is making its pitch to viewers.Today, Telemundo, the exclusive Spanish-language home of the tournament in...
What is OpenAI going to do when the truth comes out?
This is a column about AI. My...
Anthropic Is Cashing In on OpenAI’s Pentagon Deal
Anthropic is making the most of its fallout with the U.S. Department of Defense—and the subsequent influx of interest...
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly...
Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront
Paramount ads leader Jay Askinasi is making moves.Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount...
From Adthena to Profound: These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Firms are battling to help brands understand how people find and buy products.
Advertisers Will Soon Be Able to Buy ChatGPT Ads Through Criteo
Criteo will sell chatbot ads, thanks to a new partnership with OpenAI.ChatGPT’s parent company announced in January that it...