Kiss Beauty Group is the new owner of Chillhouse.
The global beauty conglomerate will now support Chillhouse, known for its SoHo New York salon and press-on nails, through digital and retail channels and growth capital. Chillhouse, though, will still operate independently under its own C-suite and corporate team, keeping its same brand voice, identity and experiential flagship in SoHo, per a release.
Providing a statement to WWD, J. Paul Yang, chief strategy officer of Kiss Beauty Group, explained the platform’s motivation in acquiring Chillhouse stemmed from the brand’s idiosyncratic identity.
“Chillhouse has built something truly distinctive in nail care — a brand with cultural credibility, creative design leadership, and a deeply engaged consumer community,” said Yang. “Our decision to acquire the company reflects our belief in its compelling vision and in Cyndi’s leadership as we plan for 2026 and beyond.”
He continued: “This partnership allows Chillhouse to continue operating independently while benefiting from our scale, operational infrastructure and global reach. Together, we see a powerful opportunity to accelerate innovation, expand omni-channel access, and help shape the future of modern nail care.”
Chillhouse Chill Paint polish line.
Launched by first-generation Latina founder Cyndi Ramirez-Fulton in 2017 as a nail studio and self care destination with its flagship in SoHo, Chillhouse rose to prominence during the COVID-19 pandemic when salon closures forced many to pursue at-home nail alternatives such as press-ons. Priced at $14 per pack, Chill Tips were the abstract extensions of choice on TikTok, with myriad options ranging in cut, color, design and shape.
In 2021, Chillhouse expanded its product line to include face and body care essentials under the title “Chill Body,” featuring body milk, oil and bath soak. The brand also offers its own line of long-lasting polish that, when paired with its Magic Finish Top Coat, mimics the appearance and wearability of gel polish without having to use a UV lamp.
In 2025, the SoHo flagship underwent major renovations to transform the space into a 360 self care spa, with massage and facial services available, a café and a sauna.
“We’ve always been focused on building a generational beauty brand rooted in creativity, culture and community,” said Ramirez-Fulton. “Partnering with Kiss Beauty Group gives us the resources and scale to accelerate our 2026 priorities — expanding our retail footprint, deepening our innovation pipeline and reaching a wider audience with intention — without compromising our identity. We remain founder-led, creatively independent, and deeply committed to shaping the future of modern nail care on our own terms.”
Cyndi Ramirez
Over the last 30-plus years, Kiss Beauty Group has fostered a handful of hero lines, including Impress, Red, Falscara and Kiss Colors and Care. Each brand is sold in a wide variety of retailers spanning 100 countries, from CVS to Ulta Beauty and Boots in the U.K.
