6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash

Now that we’ve (mostly) moved on from the Super Bowl, love is in the air among brands. 

Some, like JCPenney and Yahoo, are celebrating Valentine’s Day by playfully acknowledging the messiness of modern love. Others, like DoorDash, capture the universal panic of gifting gone wrong.

And our Most Effective Ad of the Week, in partnership with EDO, shows how AI can help NFL coaches evaluate players.

Keep reading for this week’s notable ads.

McDonald’s | “Horizontal Breakfast” by Wieden+Kennedy New York

The day after Super Bowl Sunday, when many Americans were tired or hungover from the celebration, McDonald’s turned its ads sideways to speak to the still couch-bound.

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