2026 seems to be the year of men’s fashion for UGG, the iconic Southern California-based brand known for its ubiquitous suede footwear. Last month, the label popped up at Men’s Paris Fashion Week, hosting an “UGG Studio” outpost that saw visits from a host of menswear creatives. This month, the brand is continuing its Spring 2026 roll-out with a new campaign, fronted by none other than rapper Central Cee and Olympic snowboarder Su Yiming.
The campaign, which launched today, showcases a new collection of clogs and mules, all inspired by the ever-popular UGG Tasman. Considering everyone from English soccer player Ruben Loftus-Cheek to NBA player Jarace Walker has been spotted in UGG Tasmans, it’s not shocking that the brand tapped another all-star athlete, Yiming, to star in the release of these new iterations. The campaign comes on the heels of another big win for the Chinese athlete, who recently took home a bronze medal at the Winter Olympics in Italy.
Among the new styles in the collection is the Otzo Clog, a dual-gender shoe that features nubuck leather and wool lining. Also, the Tasman Lace, which includes customisable laces, and the Tasman Albite, a limited edition style that includes hand-stitching. Only 2,000 pairs of the Albite exist, making them a rare cop.
To snag a pair for yourself and see all the latest UGG styles, head here.
