SNOOP ON THE SLOPES: It was only a matter of time before a fashion brand took advantage of Snoop Dogg’s impromptu visit to Milan this week to orchestrate a tie-in.
Moschino managed to secure the collaboration with the superstar rapper and multitalented creative, unveiling a two-piece capsule collection dropping Friday.
This week Dogg was one of the torchbearers for the 2026 Milano Cortina Winter Olympics and carried the flame on Wednesday in Gallarate, a town in the Milanese suburbs.
On the heels of his viral appearance in the Olympic role, Dogg has codesigned a T-shirt and sweatshirt, winter-themed capsule with Moschino.
The two pieces, decked in white and inspired by snow sports, feature the label’s signature branding flanked by Dogg’s signature and the image of a freestyle skier midair against an alpine backdrop. The latter is overlaid with a light blue bandana motif.
The capsule “celebrates creativity, positivity, and togetherness, with the aim of conveying a message of energy and freedom during a period dedicated to the love of sport,” Moschino said in a statement.
The collection drops on Moschino’s e-commerce platform and at its flagship on Milan’s Via Spiga on Friday. The T-shirt retails for 250 euros while the sweatshirt costs 450 euros.
The Moschino x Snoop Dogg capsule collection.
Courtesy of Moschino
Dogg was perhaps the most surprising among all the torchbearers, who included personalities from different industries, backgrounds, cultures — and continents.
As reported, Hudson Williams and Connor Storrie, the lead actors of the Crave series “Heated Rivalry” also joined the Olympic torch relay on Jan. 26 in Feltre, Italy. Other torchbearers included Gildo Zegna, executive chairman of the Ermenegildo Zegna Group, and OTB Group founder Renzo Rosso.
