Sabrina Carpenter is sick and tired of all these man-children.
The pop star fronts Pringles’ Super Bowl 60 ad, “Pringleleo,” released today, in which she laments being “so tired of boys.”
“I need a man,” she says, holding a tin of Pringles. Suddenly, the chip brand’s mustachioed mascot, Julius Pringle, comes to life on the tin and replies in an ominous whisper, “Build him.”
Carpenter proceeds to build her perfect man out of a stack of Pringles, naming him “Pringleleo.” The couple share a series of romantic experiences, from dinner dates to long drives in a convertible to lazy mornings in bed, with the pop star taking bites out of him along the way.
But when Carpenter brings Pringleleo to one of her red carpet events, he gets tackled and crushed by a swarm of fans—and turns from her boyfriend into a salty snack.
Pringles will air the 30-second ad, created by BBDO NY, during the third quarter of the game on Feb. 8. The brand also released a 60-second extended cut of the commercial.
This is Pringles’ ninth consecutive Big Game ad. Last year, the Mars-owned brand’s 30-second spot starred Nick Offerman, Adam Brody, James Harden, and Andy Reid. It was one of two commercials built on a creative idea about flying mustaches that year.
The Super Bowl ad is part of Pringles’ new brand campaign, “Once You Pop, The Pop Don’t Stop,” and includes extensions across PR, social media, digital media, and in-store retail marketing.
