Like all bicoastal transplants, The California Post has announced its arrival to fanfare of its own creation.
The West Coast branch of the New York Post, which officially launched on Monday, marked its debut with the brand’s largest marketing campaign “in recent history,” according to Shannon Toumey, senior vice president of marketing and brand strategy at the New York Post.
The publisher, a News Corp. property, worked with the agency Code and Theory to create an eight-week, multi-platform push that spans billboards, street activations, radio, and digital across Los Angeles and San Francisco. The outlet declined to share the financial specifics behind the blitz.
