State Farm is back in the Big Game for 2026.
The insurance company announced its return with three teasers starring Danny McBride and Keegan-Michael Key. The two actors aren’t repping State Farm, though—they’re fronting a fictional insurance company called Halfway There, complete with its own website.
“When it comes to… helping customers,” Key begins, seemingly forgetting his line midway through a 30-second teaser.
“We will give it a shot,” McBride finishes.
In two other 15-second teasers, the bumbling insurance company owners are missing office calls and attempting to put a sign on the door. The spots will debut during the NFC and AFC championship games on Jan. 25.
State Farm’s return to Super Bowl 60 follows a year off. Last year, after the Los Angeles fires destroyed an estimated 16,000 homes in California, the insurance company pulled its Big Game ad. In 2024, State Farm aired a 60-second spot starring Arnold Schwarzenegger and Danny DeVito.
