Wix will air a national ad in Super Bowl 60, breaking a seven-year hiatus from the broadcast.
The company confirmed the news to ADWEEK, but did not share the length or creative direction of the spot.
Throughout the 2010s, the website-building platform was a Super Bowl regular. Its last Big Game commercial, a two-minute film called “Disruptive World,” aired in 2019, starring Gal Gadot and Jason Statham.
The brand’s return to the NBC broadcast, which is set to be watched by around 136 million people, follows the January launch of its AI website building tool and a corresponding new brand platform, “Wix Harmony.”
In a statement, Wix chief marketing officer (CMO) Omer Shai said: “With the launch of ‘Wix Harmony,’ we are introducing a fundamentally new way to create on the web. Bringing that vision to this moment allows us to show, at a global scale, how AI and human creativity come together and how Wix is powering what’s next in this new era of creation.”
The Israeli-based company posted 14% revenue growth in Q3 2025, reaching $505 million.
One of Wix’s main competitors, GoDaddy, has also been investing more in its AI capabilities. It returned to the Super Bowl in 2024 and 2025, enlisting the help of White Lotus actor Walton Goggins to amplify its message.
GoDaddy has yet to confirm its Super Bowl 60 ad plans.
