

One thing 2025 didn’t have any shortage of is drama.
From chaotic layoffs to getting called out by Lisan al Gaib himself, it was a year that rocked the advertising and marketing worlds.
On the brand side, there’s Southwest’s new bag policy flub and Nike both hitting and missing the mark on creative campaigns. And in tech and media, new streaming power alliances and brash bids grabbed top headlines
Take a trip back through it all with ADWEEK’s most popular stories of 2025.

20. Timothée Chalamet Didn’t Mean to Drag Marketers, But He Did
The advertising for Chalamet’s new movie Marty Supreme created a joke ad about marketing.
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The Historic Comic Books That Introduced Superman and Captain America Just Entered the Smithsonian in a Landmark Acquisition
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SMSA Magazine is a modern digital publication dedicated to fashion, culture, cinema, art, and contemporary creative expression from the United States and around the world.Created as an international online magazine, SMSA Magazine brings together curated editorial content that reflects global trends, cultural movements, and artistic innovation. Our goal is to showcase inspiring stories, visuals, and perspectives that connect creativity with modern digital culture.
Headlines
The Historic Comic Books That Introduced Superman and Captain America Just Entered the Smithsonian in a Landmark Acquisition
BTS share tracklist for new album ‘ARIRANG’, featuring Diplo, Kevin Parker, JPEGMAFIA, and more
X Will Penalize Creators Who Share AI-Generated War Videos Without Disclosure
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