In what is a hot take only if you’re an Adobe shareholder, the MacBook Neo is the biggest sign yet that Adobe’s subscription model needs some major rethinking.
It’s 2026, and tariffs, war and inflation, amongst other things, have been hitting American wallet pretty hard. Apple was able to read the room and responded with the $599 MacBook Neo ($499 if you’re a student or educator). There are other reasons the thing exists, of course. Apple wanted to lure people using cheap Windows computers with their iPhones. They wanted to corner the education market.
[Read More]
