Gucci Mane walks into Foot Locker and comes face to face with not one but two of his own doppelgängers in a playful spot for Hoka and Foot Locker that leans into the viral lookalike discourse, while putting the new Bondi 7 Stealth Tech front and center.
Ollie | “Feed the Obsession” by nice&frank
Fresh dog food brand Ollie is launching its biggest campaign yet with a series of spots that lean into the “if you know, you know” habits of truly obsessed dog parents, from custom-labeled food storage to post-meal mouth kisses, all set to Kylie Minogue’s “Can’t Get You Out of My Head.”
Most effective ad of the week
Consumer Cellular | “Cut Your Bill – Coach Barry”
Consumer Cellular customers — including former Southern Illinois basketball coach Barry Hinson and former Mythbusters host Kari Byron — tout how the company helps them save $50 a month on wireless in an ad offering the second month free for new customers. The spot was 124% more effective than the average ad in the TV, Internet, and Wireless: Postpaid category last week. The spot aired 214 times from Feb. 25 through March 2, most frequently on the Boomerang network.
