After just two weeks in retirement, Mr. Clean is back to usher in a new era for the brand. Mr. Clean’s return, which played out through a social campaign, introduces a major product overhaul, including an upgrade to the Magic Eraser.
Tecovas | “Love Letter to Texas”
Tecovas made a 14-minute film that celebrates Texas and aims to “put more of a cultural stake in the ground,” said vp of brand marketing Samantha Fodrowski.
Uber Eats | “Get Almost, Almost Anything” by Special US
Uber Eats’ latest chapter of the “Get Almost, Almost Anything” platform takes visual wordplay to delightful extremes: a golfer crashing someone’s shower, hockey players in a lettuce hair-off, and Sesame Street’s Ernie drowning in Bert’s literal bees. The ads prove the brand’s “order anything” premise is as fun to watch as it is to shop.
Chupa Chups | “Chupa Chups Impossible” by BBH London
Chupa Chups has long been notorious for its infamously stubborn packaging, so it’s marking the arrival of a new easier-to-open wrapper in the most counterintuitive way possible. The brand hid it inside the most impenetrable lollipop ever made, encased in carbon composite, silicon carbide, and liquid rubber, then sent it to influencers to destroy however they saw fit.
Magnum | “Schedule the Sun” by LOLA Madrid
Magnum’s latest campaign challenging the ice cream category’s winter slowdown lets consumers literally schedule sunny moments into their calendars, unlocking discounts whenever the sun is forecast nearby. Meanwhile, six strikingly minimal black-and-white films use light and shadow to make the case that ice cream cravings don’t follow the seasons.
