Turning models into infrastructure
Other agencies are going further, adopting Anthropic’s models as part of their core infrastructure.
Mike Barrett, founder and chief strategy officer at Supergood, said the agency has an enterprise agreement with Anthropic and uses its models via API across a range of applications, including organizing internal knowledge graphs and shaping how brands show up in AI-generated search results.
In this setup, a model generates a response, evaluates it against predefined criteria, assigns a score and repeats the process until it reaches a target threshold—effectively acting as both creator and editor.
The process allows models to improve outputs over multiple passes without human intervention, Barrett said.
“Everybody’s making software right now,” Barret said. “In two years we are going to be delivering more software than actual documents.
