Creating an application within hours
The independent agency Broadhead is also experimenting with vibe coding GEO tools.
VP of product innovation Mitch Hislop said he “vibe coded” the first version of the agency’s GEO monitoring platform in a single evening using Claude Code. The tool analyzes how different AI providers rank a brand and its competitors.
One of its earliest features was what the team calls a “competitive intelligence vote,” where a user inputs a brand and location, and an LLM returns the competitors it is most likely to surface. The team then extended the feature by layering in audience personas—allowing the system to simulate how different types of consumers might query tools like ChatGPT or Claude, and how each brand ranks in those responses.
That upgrade took about two hours, Hislop said.
The result is a more dynamic form of competitive analysis, showing not just who a brand competes with, but how that competitive set shifts depending on user intent.
For Hislop, the advantage of building in-house is flexibility. “We could use what SEMrush provides, but we don’t like A, B and C about it. We don’t want to pay for SEMrush and Profound,” he said. “Instead, we have our own solution. We can make it work exactly how we want.”
