Both have also taken untraditional approaches to their editorial and commercial strategies, which have emphasized the predominance of social media, newsletters, video, and brand extensions.
In 2025, Togethxr brought in around $30 million in revenue and was profitable, chief business officer Tommy McQueen told ADWEEK. The roughly 40-person business generates revenue from three sources: creating custom content for brands; creating premium video content, like the recent series Surf Girls, for streamers and video platforms; and merchandising and commercial products.
That last line of business, which has generated upward of $6 million, stems largely from the success of its trademarked slogan: Everyone Watches Women’s Sports. The ubiquitous motto, which you have surely seen on a t-shirt or hat, has become a symbol of the growing interest in women’s sports, serving as both a promotion for female athletics and an avatar for the company itself.
OffBall, similarly, has prioritized growing a loyal audience over chasing scale.
The eight-person company has just a handful of editorial touchpoints, including 80,000 followers across social media and 20,000 newsletter subscribers, and its website intentionally eschews any use of artificial intelligence or personalization. Instead, a small group of editors curate the content on the site and across socials, keeping the cost of content production low while cultivating a distinct voice.
The startup has grown revenue 105% over the last 12 months and will reach the mid-seven figures this year, according to cofounder Michaela Hammond, who declined to share further financial specifics. OffBall generates revenue almost exclusively by producing branded content, including programs with Nike, WhatsApp, and CashApp.
Through the partnership, both publishers will borrow from each other to fill in core needs, as well as share joint benefits, such as a larger combined audience that they can now pitch to brand clients.
Togethxr, for instance, is limited in the volume of advertising inventory it has on offer, as it has historically only been able to sell against tentpole moments in the women’s sporting calendar, according to Dubuc. Offball, on the other hand, offers an always-on advertising opportunity through its culture of sports approach, which showcases athletes at moments unrelated to athletic contests, such as Art Basel.
Togethxr will also gain access to first-party data through OffBall newsletters and its logged-in website visitors, as well as its expanding slate of editorial IP and growing events portfolio. Offball hosted four events last year, with a total of six planned for this year. It also partnered with NBC News last month to produce original programming around NBA culture and has plans to introduce other such franchises in the near future.
