American Express has tapped into its sports and entertainment Rolodex and revealed a series of new long-term payments partnerships.
The latest partnership deals include MetLife Stadium, the New York Giants and Jets, Mercedes-Benz Stadium, the Atlanta Falcons and Atlanta United. The new National Women’s Soccer League team, which begins play in 2028, will also feature Amex as an inaugural partner.
“We are pleased to announce our partnership with American Express,” said Ron VanDeVeen, president and chief executive officer of MetLife Stadium. “We value American Express’ customer-first philosophy, and we look forward to a wonderful collaboration that will enhance the fan experience through exclusive benefits and meaningful experiences that American Express is renowned for. The New York Giants, New York Jets and MetLife Stadium are honored to welcome American Express as a partner and together we will offer the world’s best customer experience on the world’s biggest stage.”
As part of these new agreements, Amex said it will be offering exclusive access and experiences for New York, New Jersey and Atlanta metropolitan areas for card members. The MetLife Stadium and Mercedes-Benz Stadium will join American Express’ Venue Collection, which gives eligible card members access to presale tickets for select events and the ability to earn statement credits for purchases throughout the stadium. The rollout of these card member benefits at Mercedes-Benz Stadium starts on Saturday and at the MetLife Stadium during the upcoming NFL season later in the year.
“American Express is one of the world’s most respected brands, known for service, innovation and putting customers first,” said Nana-Yaw Asamoah, chief commercial officer of AMB Sports and Entertainment. “Those values align perfectly with our organization and our commitment to delivering world-class experiences at Mercedes-Benz Stadium and across our teams. We are proud to welcome American Express as a founding partner and look forward to creating extraordinary opportunities for our fans and community together.”
This builds on last year’s sports and entertainment partnerships that saw the Hard Rock Stadium and the Miami Dolphins added to the portfolio. Amex’s sports and entertainment partnerships span the worlds of football, soccer, basketball, tennis, golf, Formula 1 and motorsports, hockey, music, theater and more.
“Recognizing the importance of sports and music fandom, we are creating even more value for our customers across moments that matter to them through these new partnerships,” said Elizabeth Rutledge, chief marketing officer at American Express. “The new stadium and NFL team partnerships in the New York, Atlanta and Miami areas further cement our role as a leading payments partner in sports and entertainment — while continuing to expand our presence in football.”
