A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch

Heading into 2026, A+E is offering a diverse programming lineup, including traditional and alternative media, with major talent such as Tom Hanks, Kevin Bacon, Valerie Bertinelli, Toni Braxton, Queen Latifah, Taraji P. Henson, Derek Jeter, and more.

Among the shows in its content slate, The History Channel will feature several programs, including History’s Strange Fortunes with Kevin Bacon, Extraordinary Origins with Ted Danson, and Mistakes That Made America, a digital-first offering that examines blunders that reshaped the United States.

Meanwhile, Lifetime will dabble in microdramas with the vertical series Tides of Temptation. That will join more traditional movies like Angel in the Rubble, starring Sherri Shepherd, and Terry McMillan Presents: Paradise with You, starring Taye Diggs.

Among the other highlights, A&E will showcase projects such as K9 PD with Jim Belushi and documentary Scott Peterson: The New Evidence. Plus, Home.Made.Nation will have 150 hours of new and returning series, and VICE TV will add 300 hours of new content.

Byrne explained that, in addition to focusing on outcomes and transacting on whatever currency clients prefer, A+E is looking to bring brands to the platforms where viewers are, with more than half of A+E impressions coming outside of linear.

“When you take advantage of that full reach, it has great impact with a price point and cost of entry that is manageable, certainly relative to the big sports,” Byrne said. “It’s a reasonable investment. It’s a lot of impact. It’s efficient media, and we stand behind it by guaranteeing results.”

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