NBCUniversal was going for gold with its Winter Olympics advertisers.
The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad inventory with a month to go before the games, setting a new Winter Olympics ad sales record, with the highest linear and digital revenue it’s ever recorded.
In addition, NBCU’s ads president, Mark Marshall, recently told ADWEEK that the company was strategic in its upfront offering, bundling its Olympics inventory along with the Super Bowl. As a result, 70% to 75% of the advertisers in the Big Game will also show up in the Winter Olympics, with some even carrying on their Super Bowl messages into the Winter Games. Super Bowl and Olympics advertisers include Anheuser-Busch, Disney, Xfinity, and more.
The Milan Cortina 2026 Winter Olympics run from Feb. 6 until Feb. 22, and you can see the major commercials below:
