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SUPER BOWL 2026

The 10 Best Super Bowl Ads of 2026

By Brittaney Kiefer

ADWEEK picks the standout commercials of Super Bowl 60

Four Years Into the AI Hype Cycle the Super Bowl Reveals AI’s Messaging Crisis

By Trishla Ostwal

The Super Bowl 60 ads suggested that many brands are still hesitant to move beyond broad narratives of AI helpfulness and accessibility.

3 Reasons Why It’s Rare to See a Super Bowl Ad Without a Celebrity

By Lauren Johnson

70% of Big Game ads are expected to bring out big talent.

The Sports Marketing Playbook for 2026

From Nielsen

Sports fandom is getting bigger, more global, and more fragmented—and marketers are feeling the pressure to keep up. 

Cover

►

Backseat Drivers | Bashel Lewis

Bashel reveals what it takes to be a courageous creator and the requirements for successful brand and creator relationships.

EVERYTHING

SUPER BOWL 2026

The 10 Best Super Bowl Ads of 2026

By Brittaney Kiefer

ADWEEK picks the standout commercials of Super Bowl 60

Four Years Into the AI Hype Cycle the Super Bowl Reveals AI’s Messaging Crisis

By Trishla Ostwal

The Super Bowl 60 ads suggested that many brands are still hesitant to move beyond broad narratives of AI helpfulness and accessibility.

3 Reasons Why It’s Rare to See a Super Bowl Ad Without a Celebrity

By Lauren Johnson

70% of Big Game ads are expected to bring out big talent.

The Sports Marketing Playbook for 2026

From Nielsen

Sports fandom is getting bigger, more global, and more fragmented—and marketers are feeling the pressure to keep up. 

Cover

►

Backseat Drivers | Bashel Lewis

Bashel reveals what it takes to be a courageous creator and the requirements for successful brand and creator relationships.




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