Dave channels ‘Girl with a Pearl Earring’ in Wales Bonner’s new campaign

Wales Bonner SS26 campaign

Gallery / 8 images

You might think that Johannes Vermeer’s “Girl with a Pearl Earring” and UK rapper Dave don’t have lots in common – but that’s where Grace Wales Bonner comes in. The fashion designer has tapped him for her latest campaign, and in one of the shots, he peers over his shoulder with cloth draped on his head, channelling Vermeer’s iconic muse (minus the jewellery). The Jamie Hawkesworth-lensed campaign was dropped this morning (February 6), and other images show Dave in classic tailoring, a striped polo, leather trousers and fringed slip-on shoes.

Though this is Dave’s first Wales Bonner campaign, his appearance in the images comes as no surprise. The rapper has an ongoing relationship with the brand, attending the label’s SS26 show in Paris last June, and in December 2025, accepting the designer’s award for British Menswear Designer when she couldn’t make it to The Fashion Awards. All that, coupled with the duo’s shared south London heritage (Dave in Brixton, Wales Bonner in Stockwell), makes this campaign the perfect match.

Elsewhere, Wales Bonner isn’t the only one tapping some famous faces this season. Prada ambassador Hunter Schafer has returned for yet another campaign, Miu Miu has enlisted Olivia Rodrigo for a Jamie Hawkesworth shoot, Greta Lee joined the Dior ranks in her first campaign as womenswear ambassador, while Bella Hadid is in front of the camera for Saint Laurent. For all those campaigns and more, scroll through our favourite SS26 shoots below.

By Jamie Hawkesworth, starring Dave