Alongside the commercial, Bud Light is giving fans $60 off kegs in honor of Super Bowl 60, plus special deals at select bars. Beer fans age 21+ can claim a game day keg here.
The brand is also dropping hundreds of kegs on Feb. 1 at each competing team’s stadium: the Seattle Seahawks’ Lumen Field and the New England Patriots’ Gillette Stadium, with a chance to win tickets to the Big Game.
Post Malone will also take the Bug Light stage in San Francisco during Super Bowl weekend for a special concert on Feb. 6.
Bud Light brewer Anheuser-Busch is the biggest advertiser in Super Bowl 2026 with a combined 2.5 minutes of air time across three brands: Bud Light, Michelob Ultra, and Budweiser, which is celebrating its 150th anniversary.
“As the official beer sponsor of the NFL for over 20 years, creating an iconic Super Bowl campaign is an opportunity we don’t take lightly,” said Todd Allen, SVP of marketing for Bud Light, in a statement. “This year, our ‘Keg’ TVC and overall plan is set to create a memorable Super Bowl LX weekend for NFL fans across the country.”
Super Bowl 60 airs Feb. 8 on NBC, Peacock, and Telemundo. Super Bowl ads have been sold out since late August.
