“The Big Game is a stage for unforgettable moments and iconic performances, and for our sixth year, we’re bringing that same energy,” said Jessica Grigoriou, Unilever’s svp of condiments marketing in North America.
“Music, nostalgia, and food all have a unique way of creating shared moments, and ‘Sweet Sandwich Time’ is a catchy reminder that Hellmann’s can be the star of any sandwich — or any game day celebration.”
In 2025, Hellmann’s tapped into the nostalgia around the 1989 film When Harry Met Sally, recreating the iconic diner scene at New York’s Katz’s Deli with Meg Ryan and Billy Crystal.
In 2024, Unilever’s condiments business, led by Hellmann’s, generated roughly $3.25 billion in sales.
