Havas launched an AI-powered system called AVA on Tuesday at CES to make the holding company more proficient in building tools with AI. The platform could also transform how employee work is valued and paid for by clients.
CEO Yannick Bolloré described the platform as the “centerpiece of the future of Havas” during a keynote fireside. He later explained to ADWEEK that it’s so central “because all our people will connect to AVA to have access to all the knowledge, data, and work they have to do during the day, the results of the campaign: I mean everything.”
AVA is designed to help employees build applications using AI, without code.
