As the brand’s CMO Manu Orssaud looks ahead to 2026, his task will be scaling up its AI marketing tools while driving sustained subscriber growth, all while holding on to the brand personality that made Duolingo culturally iconic.
Meghan Imbres, CMO, Peloton
In June 2025, Megan Imbres became Peloton’s fourth CMO since 2020.
The former Apple, Amazon, and Netflix exec replaced Lauren Weinberg, who left in April after the marketing and comms functions were split.
Peloton has had a challenging few years, but in Q3 it surprised Wall Street by posting a profit despite falling subscriber numbers and a 37% cut to its marketing budget.
We’ve not seen a tentpole creative campaign from Imbres yet, but 2026 might be the year, following the brand’s AI-powered September product relaunch, which embedded the tech into its fitness products to customize individual workout programs.
Tamika Young, CMCO, Hinge
In December, Hinge named a new CMCO in Tamika Young, who joined the business as svp, global communications in 2023 from Netflix. Hinge’s former CMO, Jackie Jantos, was promoted to CEO after founder Justin McLeod left to launch Overtone, an AI-powered dating app.
As she adds marketing to her communications responsibility, Young will be tasked with building on the success of Jantos’ most high-profile campaigns, including Hinge’s global trademarked “Designed to Be Deleted” positioning, which transformed it from a swipe-culture novelty into one defined by more meaningful connections.
She’ll also be working alongside a CEO who understands and champions the value of marketing.
Young’s appointment comes as Hinge’s monthly revenue overtakes its biggest, rival Bumble, and as 78% of U.S. dating app users say they’ve experienced dating app fatigue.
